Bringing Coherence to complexity
Brand and marketing agency for regenerative brands
Brand and marketing agency for regenerative brands
Regenerative brands succeed when they work with specialists who understand the nuance, embrace the complexity and create messaging that connects genuinely with audiences who care deeply about these principles.
Many brands think they must choose between purpose and profit. We believe there is a third way. Regenerative strategy aligns both and builds trust throughout the system.
Between us, we've built viral start-ups and shaped global brands. From regenerative disruption to blue-chip clarity, we do both, so your message can land with edge and elegance.
We use models of Developmental Psychology to meet people where they are: psychologically, culturally, and socially. This means your brand speaks with depth, relevance, and integrity.
We started Syntropic because it felt like the natural convergence of everything we’ve done so far. Founding our own businesses, working with global brands, creating systems-level change, and learning how to communicate complexity with clarity.
Glen co founded The Ethical Butcher, one of the UK’s first onlinemeat businesses built around regenerative agriculture. The work covered the full creative and strategic stack: brand positioning, campaign development, photography, film, web copy, social content, product storytelling and public facing thought leadership. It also included the creation of #Regenuary, a campaign designed to reframe the January food conversation beyond simple plant versus meat arguments. Working with farmers, customers and critics to communicate a contested subject without flattening it into slogans.
Working with H. Dawson to build a thought leadership programme. The first phase is a commissioned blog series, drawing on independent experts and practising farmers so the range of perspectives reflects how contested and genuinely complex this territory is. The aim is to help early adopters decide, connect verified wool growers with those still weighing the move.
This is work for a regenerative business beyond agriculture, in a supply chain that shares the same land and the same questions. The same principles apply.
Working as Head of Knowledge Exchange, Glen helped translate regenerative agriculture, Holistic Management and ecological monitoring into language, media and materials that wider audiences could grasp and use. Sitting between strategy, education and communication, producing films and photography, supporting knowledge sharing and helping explain complex land based systems without losing their nuance. This work feeds directly into Syntropic’s approach: turning dense, technical or contested regenerative ideas into clear and credible comms that can move between farmers, funders, brands, consumers and institutions.
The regenerative economy isn't a trend, It's the future of business. Unlike established sectors with their locked-in jargon, this movement is still finding its voice. We've been here from the start, helping build that and we'll contiune to shape that voice. We're in for the long haul.
Our strength isn't just making things look good. We know what they mean, where they come from, and where they're going. We bring real experience in regenerative systems plus developmental psychology frameworks. We understand how different people make sense of things and craft messages that actually connect.
Regenerative agriculture is our sweet spot, but we work with any purpose-driven brand that values complexity, authenticity, and big-picture thinking over surface-level messaging. Whether you're working toward people, planet, profit or operating across cultural, ecological, and economic impact, we help you express that clearly without falling into greenwashing.
Developmental psychology helps us understand how people make meaning at different stages of growth. We use frameworks like Spiral Dynamics to identify your audience's worldview, values, and what drives them emotionally. Then we craft messaging that resonates in the heart, not just the head.
Your brand's messaging shouldn't just inform. It should engage, spark connection, build trust, and guide people toward deeper understanding of what you stand for. This lets us introduce complex ideas in ways that feel relevant, meeting people where they are and inviting them on the journey.
We're lean, experienced, and focused. You work directly with Glen and Scott. We only take on projects we believe in and keep things deliberately tight. Every project begins with Holistic Context Mapping, paired with checks adapted from regenerative management. These tools help uncover what your brand is truly here to steward, produce, and shape. We combine this with established brand strategy to offer something rare: messaging and design grounded in holistic thinking, not formulaic business practices that miss the bigger picture.
Glen brings 30 years of experience as a commercial photographer and filmmaker into the world of regenerative business and brand storytelling. As co-founder of The Ethical Butcher and creator of #Regenuary, he’s known for turning complex ideas into campaigns that shift culture. Trained in Holistic Management and Spiral Dynamics, his work bridges deep systems thinking with creative clarity.
Scott brings 30 years of making complex subjects accessible through art direction and compelling narratives. Founder of award-winning Caffeine Magazine and Bentley Creative, with experience shaping major UK magazine titles. Known for finding clear insights in technical complexity and creating compelling brand strategies that resonate with their audience, without dumbing down.
